Friday, July 23, 2004

Beer makers of the world - Unite!

Molson and Coors are merging, as I'm sure you've heard. I don't know much about Coors, but couldn't Molson merge with a beer with more personality? Like Fosters. OK, maybe that's a little far off (being Australian-based--though come to think of it, I think Molson does their North American brewing).

Considering I don't even drink the stuff, I don't know why I'm even thinking about it, other than the fact I have much empathy for Molson drinkers. It must come from Molson's Hockey Night in Canada. Even though it's not sponsored by Molson anymore. As much as that was the end of an era, this really puts the nail in the coffin. Well, I hope it helps out with their businesses, but I can't help but think that hiring a more effective marketing team might help.

Sigh.

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